Earlier this week, we launched replies for comments, which also includes surfacing the most active comment threads higher. Conversation threads are re-ordered by relevance to viewers, and may appear differently to each person based on their connections, specifically: -Positive Feedback: the amount of positive feedback based on the total number of Likes and Replies in a conversation thread, which includes Likes or Replies by the Page owner. -Connections: connections to participants in a thread may move the conversation higher. For example, conversations with Comments left by friends may appear at the top. -Negative Feedback: the total number of spam reports in a thread, as well as marks-as-spam made by the Page owner. We also may down-rank comments made by frequent spammers.